01Keep roots growing.
Keeping living roots in the ground for longer helps support the life in the soil.
ROOTED IN IRELAND. MADE FOR YOUR MORNING.
An Irish start
to a good day.
Good mornings start somewhere.
Ours start in the fields of North County Dublin, with a family farmer and a little care for the earth.
Irish grown. Regeneratively farmed. O’Sullivan’s.
GROWN INIrelandROOTED IN CARE
Packaging preview · Launch size: 32 oz
IRISH ROOTSEVERYDAY GOODNESSSOIL FIRSTBETTER MORNINGS
Oats from Peadar’s fields in North County Dublin.
MEET O’SULLIVAN’S
Good oats.
Great beginnings.
Irish Rolled Oats 32 oz · 2 lb
There’s a whole lot of care behind a simple bowl of oats. Ours begins on Peadar’s family farm in Ireland, where caring for the soil is part of the everyday.
Made for your warm morning bowl, your overnight oats, and whatever good things you’re baking next.
- Grown
- North County Dublin, Ireland
- Farmed
- With regenerative practices
- Coming to
- Breakfast tables across the U.S.
Coming soon. Join the list for launch and availability news.
NORTH COUNTY DUBLIN, IRELAND
Every good morning
has its roots.
A FAMILY FARM. A VERY IRISH STORY.
Meet the hands
behind the harvest.
For Peadar Whyte, farming runs in the family. Three generations deep.
On his family farm in North County Dublin, Peadar grows oats with an eye on what comes next: the next crop, the next season, the next generation.
O’Sullivan’s brings that care to your breakfast table. Irish oats with a real place, a real farmer, and a story worth knowing.
See what soil-first farming looks likeA MOMENT IN THE FIELDS
A little closer
to the source.
Take in the sights of Peadar’s farm.
Photographed right where our story begins.
FROM PEADAR’S CAMERA ROLL North County Dublin, Ireland
IT ALL STARTS WITH THE SOIL
A good crop begins
below the surface.
Regenerative farming is a way of working with the land. On Peadar’s farm, that means paying attention to the life beneath our feet and the diversity around us.
01
02Make room for variety.
Crop rotations and cover crops bring different plants into the fields through the seasons.
03Care beyond the crop.
Flowering field margins make space for pollinators and other life alongside the harvest.
SOMETHING GOOD IS GROWING
Your next morning
ritual is on its way.
We’re bringing O’Sullivan’s Irish Rolled Oats to the U.S. Leave your email and be first to hear when our oats are ready for your pantry.
Until then, good things take a little growing.
PULL UP A CHAIR
Join the launch list.
Fresh news from our fields to your inbox.
A FEW THINGS YOU MIGHT BE WONDERING
Good questions.
When can I order O’Sullivan’s oats?
We’re getting ready for our U.S. launch. Join the launch list and we’ll let you know when orders open, along with pricing and delivery details.
Where are your oats grown?
Our oats will come from Peadar Whyte’s family farm in North County Dublin, Ireland. Peadar is a third-generation farmer who uses regenerative farming practices.
What size will the bags be?
We’re planning a 32 oz (2 lb) bag. The packaging shown here is a design preview that displays 24 oz; it will be updated for launch. Pack options and pricing will be announced before orders open.
What does regenerative farming mean?
For Peadar, it means caring for the soil through practices such as crop rotation, cover crops, keeping living roots in the ground, and reducing soil disturbance. You can see examples from his farm above.
Does joining the list reserve a product?
No. It simply signs you up for news about the U.S. launch. We aren’t taking orders or payments yet.